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Where Creative Meets Performance
Most people think an agency does one of three things: social media, ads, or websites. In reality, the agencies that build lasting brands operate very differently. They don’t just execute channels. They design systems. Creative, strategic, and commercial, which compound over time. At our Austin based marketing agency, we work as a creative and growth partner. That means every service we offer is designed to work together: brand, content, performance, and conversion, all under


What Happens When Instagram, Google Ads, and Your Website Actually Work Together (90 Days)
Most brands don’t have a “marketing problem.” They have a disconnected system problem. Instagram is posting. Google Ads is running. The website exists. But none of it is aligned, so performance looks random, momentum is fragile, and growth feels like luck.


Inside the Strategy Behind The Modern Social Rebrand
Rebranding is listening, questioning, refining and returning to the center of who a brand really is. At Fredhall Assembly, this is the work we live for as an Austin creative agency that blends strategy, research and storytelling. The Modern Social, a social media agency based in St. Louis, entered this transformation with us. The rebrand began with one essential question: how does the world experience The Modern Social compared to how The Modern Social wants to be known? Phas


Brand Photography and Content Creation for Spa Sway in Austin
When Spa Sway partnered with us to elevate their visual presence, we approached the project the same way we approach every brand story at Fredhall Assembly. Photography is one of the most powerful tools a business can invest in, especially when you’re competing in a saturated wellness market like Austin. And as we always say to our clients, you’re only as good as your ingredients. Your photography is one of those ingredients. It shapes perception, it builds trust and it sets


How We Build Podcast Brands for Long-Term Growth & Purpose
Launching a podcast today takes more than microphones and charisma. It takes clarity, storytelling discipline, and a strategic engine that knows how to build momentum. At Fredhall Assembly, we approach podcast development the same way we build brands. We create worlds people want to step into. Polegorithms is the newest example of that work. Polegorithms is a show hosted by three women in their fifties whose lived experiences could fill a thousand books. Their stories are wil


Meet Shelby Rogowski-Jonsson Founder of Austin Creative Agency Fredhall Assembly
At Fredhall Assembly, the way we work is rooted in something very simple. Strategy comes first, creativity is intentional, and brands are built through human understanding. That framework comes directly from our founder, Shelby Rogowski-Jonsson. Shelby’s path from teenage recording artist to award-winning creative director informs the way our agency approaches branding, content, and digital marketing in Austin, Texas. Shelby is a creative executive with more than fourteen yea
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