Meet Our Founder
Shelby Rogowski-Jonsson is a creative marketing executive with 14+ years of experience shaping brands, campaigns and visual worlds for companies across wellness, tech, beauty and consumer goods. Her work has led campaigns featured in Vogue, ADWEEK, Forbes, Billboard, Refinery29, People and Rolling Stone, establishing her as a trusted creative director for brands looking to scale with intention. Today, she leads Fredhall Assembly, an Austin creative agency specializing in brand development, content production, photography, social media strategy and full creative direction. Her path into creative leadership began early, evolving from design into world-building: storytelling, identity, visual language and brand psychology. Over the years she has led creative for globally recognized brands including Oura Ring, Estée Lauder, Nike, HBO, Theragun, Uber, YouTube, Google, Warner Music Group and fast-growth consumer startups. As Executive Creative Director at Bev, Shelby helped build the creative infrastructure that supported the company’s rapid national expansion, multimillion-dollar fundraising and award-winning campaigns that defined the brand’s cultural presence.
At Fredhall Assembly, Shelby brings this experience into a dedicated studio environment designed for Austin businesses and emerging national brands. Her philosophy is simple: every detail matters, from color and storytelling to casting and campaign strategy. She leads brands through identity, content, website builds, social storytelling and marketing planning with a signature mix of clarity, creativity and cultural sharpness. Her work is known for being modern, high-impact and unforgettable — built to help brands grow with confidence.
About Us
Fredhall Assembly is an Austin-based creative agency built for brands that want strategy, storytelling and design that actually influence culture. The studio’s name comes from Fredhäll, the peaceful Stockholm neighborhood where our founder and her husband bought their first home. A word that loosely translates to “peaceful place.” That meaning sits at the center of our philosophy. For many businesses, social media management, content creation, website updates and brand consistency can feel overwhelming. Our goal is to remove that chaos and bring clarity, calm and direction to every visual touchpoint. We help brands show up in the world with confidence and a distinct visual and verbal identity. As a full-service Austin branding agency, we specialize in brand development, content production, photography, social media storytelling and management, website design, digital experience design, SEO-informed content strategy and overarching marketing strategy.
Our team builds cohesive systems that connect strategy, visuals and messaging across every touchpoint. From paid media and SEO-driven website content to campaign development and editorial-grade photo and video production. We support brands in wellness, beauty, lifestyle, hospitality, tech and consumer goods, helping them grow with intentional, scalable creative execution. What makes Fredhall Assembly different is our systems-first approach. We build long-term creative infrastructure so your brand can grow consistently across digital platforms, social media, websites and ongoing marketing needs. As an Austin creative agency and strategic partner, our purpose is to give brands the foundation, clarity and tools they need to scale with confidence. If you’re looking for an Austin creative studio that blends strategy, artistry and cultural relevance that also gives you a trusted partner to run the visual side of your brand so you can breathe easier, you’re in the right place.
Our Team
Shelby Rogowski
Founder & CCO
Oshi Vang
Studio Coordinator
Claire Dossey
Art Director, Social
Anna Pribyla
Brand Voice & PR Associate
In-House Creative Capabilities
The team above is who you'll hear from. They handle all client communication, strategy, and creative direction but they're backed by a broader in-house team and a curated network of specialists we've built relationships with over years. Our work spans SEO strategy, brand identity, graphic design, web design and development, content strategy, photography, video production, podcast and audio production, and ongoing brand management. From foundational strategy through execution, every discipline is directed internally and built to work together. What we deliver is search-optimized, visually cohesive, and built for long-term growth. Our SEO strategists, developers, photographers, editors, and production crew work behind the scenes on every project. You won't always meet them, but their work is in everything we deliver. What scales is execution and only through people we already know and trust.
